Nélida Branco is an experienced Lead Data Scientist currently working at Cegid since September 2025, with prior extensive experience at Fidelidade where a customer analytics team was led within the Center for Artificial Intelligence and Analytics from June 2015 to August 2025. Nélida's expertise includes data validation and analysis, the development of predictive models for client offers, and the implementation of business intelligence solutions. Additional roles have included marketing analysis and teaching positions, along with early career experience as a statistics technician. Nélida holds multiple advanced degrees in data science, web analytics, and statistics, underscoring a robust educational foundation in mathematical and statistical methodologies.
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