Edward Lim

Edward Lim currently serves as the Head of Ownership Experience and Platforms at CelcomDigi, focusing on the growth of the e-commerce B2B business and enhancing user experience in the consumer devices purchasing journey. Prior to this role, Edward held the position of Head of Device Marketing at Celcom Axiata Berhad, where strategic marketing and revenue generation for smart devices were key responsibilities. Edward's extensive experience in the telecommunications sector includes senior roles at U Mobile, leading retail marketing and device management initiatives, and serving as Chief Marketing Officer at Sepang International Circuit. Edward's earlier roles at Maxis and Honda Motor Co. Ltd. involved demand planning, digital services marketing, and brand communication. Edward holds a Master's degree in Business Administration from the University of Strathclyde and a Bachelor's degree in Business Management (Marketing) from The University of Queensland.