Eric Yap

Eric Yap currently serves as the Head of Sales Planning at CelcomDigi, focusing on subscriber acquisition for both Prepaid and Postpaid services. Previously, Eric held the position of Head of Modern Trade (Virtual/Online) at CelcomDigi, driving digital transactions in Malaysia's largest telecom company. Prior roles include Associate Principal of Channel Planning at Digi Telecommunications, Customer Marketing Manager at Treasury Wine Estates, and Channel Activation Assistant Manager at Heineken Malaysia Berhad. Eric began a career at British American Tobacco as a Brand Activation Executive and Shopper Marketing Executive before working as a Product Marketing Specialist at Honeywell. Eric holds a Bachelor of Business in Marketing and Economics from Monash University and certificates in Fitness from the Australian Institute of Fitness.