Hwee Ching Lim has a diverse background in the banking and communications sectors, with experience spanning roles in customer experience management, strategic planning, and public relations. Currently, Hwee Ching serves as a Senior Go To Market Strategy & Planning Specialist at CelcomDigi, after holding the position of AVP Design & Communications at CIMB. Previous roles include significant positions at HSBC, where responsibilities encompassed customer propositions management and marketing strategies for affluent segments. Early career experiences include a Personal Banker Associate role at UOB and supervisory responsibilities at West Cornwall Pasty Company, as well as an internship at Dynamo PR. Hwee Ching's education includes a Bachelor of Arts in Applied Economics with Media and Cultural Studies from Kingston University and GCE A Levels from Kolej Universiti HELP.
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