Idayu Daud

Idayu Daud possesses 19 years of extensive experience in the Malaysian telecommunications industry, currently serving as Head of EB Strategy Development & Implementation at CelcomDigi since April 2023. Previously, Idayu held multiple senior positions at Celcom Axiata Berhad, including Head of Retail Marketing, Head of Device Marketing, and Head of Celcom First Elite, demonstrating exceptional capabilities in marketing strategy, project management, and brand management. Idayu's early career includes product management at P1 and a progression at Celcom with roles in international product management and project management. Educational qualifications include a Master of Business Administration in Marketing from Universiti Malaya and a Bachelor of Science in Electronics Engineering from Multimedia University.