Jason Tan

Jason Tan currently serves as the Head of Digital at CelcomDigi, focusing on holistic digital marketing strategy and cultivating digital capabilities within brand and marketing. Previously, at Digi Telecommunications, Jason held multiple leadership roles, including Head of Digital Advertising, where a high-performing team was developed, resulting in significant sales growth and cost efficiency in digital advertising. Jason also contributed to elevating Digi’s digital analytics capabilities, enabling hyper-personalization and optimizing ROI. Additionally, Jason's background includes roles in data analysis and digital strategy at Saatchi & Saatchi Arachnid and GanForHire Brand Solutions, as well as engineering positions at Van Oord and Wisescan Engineering Services. Jason holds a Bachelor in Engineering, Geomatics from Universiti Teknologi Malaysia and has pursued further education at 95% The Advertising Academy and the National University of Singapore.