Lara Phang

Lara Phang is a Consumer Go-To-Market Specialist currently at CelcomDigi, where they plan and execute integrated marketing campaigns across various product lines. Previously, they served in roles such as Product Marketing Manager at AmBank Group and Commercial Specialist at airasia rewards, focusing on marketing strategy, campaign execution, and partnership development. Lara began their career as a Management Trainee at Sime Darby Berhad and later worked as an International Marketing Executive at Sime Darby Healthcare and Marketing Executive at AirAsia. They hold a Bachelor of Arts in International Business with First Class Honours from The Nottingham Trent University.