Max So is a results-driven sales and marketing leader with over 15 years of experience in developing commercial strategies across traditional and e-commerce landscapes. They currently serve as the Head of Marketing Experience (SME) in the Enterprise Business at CelcomDigi, where they lead B2B engagement strategies and manage event logistics. Previously, Max held positions at various companies including Assistant General Manager at 11street, Director of Ecommerce at TMT, and Head of Digital at Digi Telecommunications. Max holds a Bachelor's degree in Information Technology from the National University of Malaysia.
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