James Lapenna

James LaPenna is a seasoned marketing professional with extensive experience in various leadership roles. Currently serving as Marketing Director for both Celerant Technology and Saledock POS and eCommerce since October 2025, LaPenna previously held the same title at Atlantic from February 2020 to September 2025, where brand management and demand generation initiatives resulted in a notable increase in customer engagement and SEO rankings. LaPenna's earlier experience includes serving as Marketing Manager for North America at C.W. Brabender Instruments, Inc., focusing on marketing strategies for international and domestic conferences, and co-founding ALLWays Secure, Inc., leading business development in its early stages. LaPenna holds a Bachelor of Science in Business Administration with a focus on Marketing Management from Dominican University New York, earned between 2004 and 2008.