Sheetal Soni

Head ( Planning/allocation/collaborations)

Sheetal Soni has extensive experience in retail merchandising and planning, currently serving as Head of Planning, Allocation, and Collaborations at celio since May 2013. In this role, Sheetal oversees merchandise and assortment planning for over 600 stores across India, managing inventory and coordinating with international suppliers for order placements. Prior to this, Sheetal held various positions including Category Head for Women's Ethnic wear at HyperCITY Retail, where responsibilities included sourcing and development, and served as a faculty member at the National Institute of Fashion Technology, teaching Retail Merchandising and Supply Chain Management. Earlier career highlights include roles as Deputy Merchandiser and Exc. Merchandiser at Shoppers Stop and Globus Stores Pvt Ltd, respectively, focusing on women's apparel. Sheetal holds a Post Graduate Program in Fashion Management from the National Institute of Fashion Technology and a Bachelor of Commerce from Gujarat University.

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