Cellbes AB
Mimi Darin has extensive work experience in various roles and industries. Mimi is currently the Chief Commercial Officer (CCO) at Cellbes of Sweden, where they lead the Sales/E-commerce/Expansion team. Prior to that, they held the same CCO role at Nelly.com, overseeing sales, brand and marketing, in-house creative studio, and customer experience functions. Mimi also worked at Inter IKEA Group as the Global Business Leader Home Organisation, responsible for a multi-billion dollar omnichannel business unit. Earlier in their career, they held several positions at Ellos AB, including Sales & Purchasing Director and Business Area Manager. Mimi also worked at CellMark AB as an Economist and at Bank Société Générale as a Trainee.
Mimi Darin attended the University of Gothenburg from 1986 to 1990, where they earned a Master of Business Administration with a specialization in International Marketing. The specific field of study during their time at the university is not mentioned.
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Cellbes AB
Cellbes clothes are for everyone! Our knowledge and commitment to our customer has resulted in the campaign #viärcellbes where we want to show our clothes on ordinary, amazing women of different ages and sizes. Through our Sweden country tour we visit her, where she lives, in her own everyday life. Cellbes started as a mail order company in 1954 and has since developed into one of Sweden’s leading E-commerce companies within fashion and home textile. Our motivation is to offer staple garments, for any occasion. Our wide size range is key to this, with sizes from 34-64 for women and S-8XL for men. Cellbes headquarter is located in Borås. We are also located in Gothenburg and Stockholm. In Europe, we operate in 9 markets, with offices in three of them and a sourcing office in Shanghai. With a fantastic workforce of about 200 employees, we continue our journey to achieve our vision: To strengthen women's self-esteem in a sustainable, including and inspiring way.