Cellbes clothes are for everyone! Our knowledge and commitment to our customer has resulted in the campaign #viärcellbes where we want to show our clothes on ordinary, amazing women of different ages and sizes. Through our Sweden country tour we visit her, where she lives, in her own everyday life. 

Cellbes started as a mail order company in 1954 and has since developed into one of Sweden’s  leading E-commerce companies within fashion and home textile. Our motivation is to offer staple garments, for any occasion. Our wide size range is key to this, with sizes from 34-64 for women and S-8XL for men.

Cellbes headquarter is located in Borås. We are also located in Gothenburg and Stockholm. In Europe, we operate in 9 markets, with offices in three of them and a sourcing office in Shanghai. With a fantastic workforce of about 200 employees, we continue our journey to achieve our vision: To strengthen women's self-esteem in a sustainable, including and inspiring way.


Apparel & Fashion

E-Commerce

Retail

Cellbes AB

Cellbes AB's headquarters in Borås, Sweden

This department manages the organization's technology infrastructure and systems, ensuring operational efficiency and data retention.

Information Technology

The Creative and Marketing Team at Cellbes AB is dedicated to crafting compelling visual and written content that resonates with their diverse customer base. This team collaborates to design campaigns that highlight the brand's commitment to inclusivity and empowerment, showcasing their fashion on real women in everyday settings. They manage social media outreach, digital marketing strategies, and create eye-catching graphics and promotional materials to elevate the brand’s presence across multiple platforms, ultimately enhancing customer engagement and driving sales.

Creative and Marketing Team

The Product Management Team at Cellbes AB is responsible for overseeing the development and execution of the company's clothing and textile offerings. This diverse team collaborates on product selection, ensuring that styles are inclusive and resonate with customers, while also managing product information and maintaining a streamlined e-commerce presence. By focusing on quality, size range, and trend relevance, the team aims to enhance the shopping experience and support Cellbes' mission of empowering women through fashion.

Product Management Team

The Purchasing and Procurement team at Cellbes AB is responsible for sourcing and acquiring high-quality materials and products that align with the company’s commitment to inclusivity and sustainability. This team collaborates with suppliers to ensure the best prices and quality for a diverse range of clothing, while focusing on innovative approaches to meet customer needs and foster positive relationships within the fashion industry. Through strategic purchasing, they aim to enhance the customer experience and support Cellbes’ mission of empowering all women through fashion.

Purchasing and Procurement

This department provides strategic direction and governance for the organization.

Executive Leadership

The Customer Experience Team at Cellbes AB is dedicated to enhancing the overall customer journey by leveraging insights and feedback to improve services and products. This team collaborates on initiatives such as personalized communication through CRM strategies, analyzing customer data to identify trends, and coordinating efforts to ensure that every interaction reflects Cellbes' commitment to inclusivity and empowerment. Their goal is to create a seamless and inspiring experience for all customers, reinforcing the brand's mission of celebrating diverse women.

Customer Experience Team

The Finance and Accounting team at Cellbes AB plays a crucial role in ensuring the financial health and operational efficiency of the company. This team is responsible for managing financial reporting, budgeting, and compliance, while also providing insights through sales control and financial analysis. By collaborating with other departments, they support strategic decision-making to foster growth and sustain the company's vision of empowering women through fashion.

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Other teams

Creative and Marketing Team

Product Management Team

Purchasing and Procurement

Executive Leadership

Customer Experience Team

Finance and Accounting