Permendra Singh is an experienced business professional currently serving as the Chief Business Officer at Cello since April 2024. Previously held the position of General Manager at Reliance Brands Limited focused on Mothercare from April 2022 to April 2024. As a Co-Founder of Dream Rovers Pvt Ltd (Terosa) from May 2020 to April 2022, Permendra also has extensive experience in the consumer products sector, having worked as the Head of Consumer Products at Mattel India and as a Director of Marketing at Cello Pens Pvt Ltd (BIC Group). A significant tenure at The Walt Disney Company included roles as Associate Director in Licensing Sales & Retail Activations and various senior management positions. Permendra’s career began at Hawkins Cookers Limited, progressing through various sales and management roles. Academic qualifications include an MBA in Marketing & Information Systems from Rani Durgavati Vishwavidyalaya and a B.Sc in PCM from Ajmer University.
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