Roberto Somaschini is the Managing Director and CEO at BBC Cellpack Electrical Products since 2014, where they continue to lead the company. Previously, they served as Commercial Director at Elettro Italia from 2003 to 2014, successfully driving commercial programs and strategies that met targets and ensured customer satisfaction. Earlier in their career, they held positions such as Sales Manager at Fiber spa and Product Manager at Philips, where they contributed significantly to product development and sales growth. Roberto’s educational background includes a degree in Electronic Technology from Istituto Radiotecnico Milano, completed in 1987.
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