Veronica Hull is an award-winning change and transformation innovation leader with over two decades of experience in driving impactful change across various sectors, including aviation and digital technology. Currently, Veronica serves as the CEO and Founder of The 30 Percent Group and the Migration & Governance Lead at CellPoint Digital, focusing on transformational results and operational excellence. Veronica has held key roles at notable organizations such as Virgin Atlantic and Vueling Airlines, where Veronica delivered enterprise-wide transformation initiatives. In addition to professional endeavors, Veronica contributes to the community by serving on various boards, including the ‘Women in Aviation & Aerospace Charter’ and Be the Business. Recently, Veronica was recognized as one of the Top 100 Women Leaders & Innovators in Travel in 2025.
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