Bernardo Reyes

Bernardo Reyes is an experienced marketing professional with a strong background in search engine marketing and digital strategies. Currently serving as Gerente de Planeación de Mercadotecnia Regional and Global Head of Search Media at CEMEX since April 2019, Bernardo leads global initiatives to standardize processes and optimize search marketing efforts across multiple regions including the US, Mexico, LATAM, and Europe. Previously, at Aeromexico, Bernardo was a Search Media Manager from July 2015 to April 2019, where a six-person team developed synergies between organic and paid search channels, automating campaigns to enhance conversions. Earlier roles include Coordinador SEO at Aeromexico, Web Marketing and Developer at Walworth, and Ejecutivo de Cuenta at Pauta Creativa, with experience in web design dating back to a position held from 2003 to 2009. Bernardo holds a degree in graphic communication design from UAM-A and a diploma in experimental illustration from Centro Universitario de Mercadotecnia y Publicidad.