Laura Jiménez is a seasoned marketing professional with extensive experience in brand leadership and digital marketing strategy. Currently serving as Líder de marca Construrama at Cemex since February 2023, Laura oversees the brand positioning strategy for Construrama in Colombia, enhancing customer experiences across various platforms. Previous roles include Jefe de marketing at Cemex, where Laura achieved record sales of 1M USD through a digital strategy for a new marketplace, leading to a 204% increase in social media engagement. Additionally, Laura has held positions as Coordinador de marketing digital at Crusardi, Gerente mercadeo, and Líder de Mercadeo at Davinci Technologies, with a focus on strategic marketing plans and brand positioning. Education includes a Master's degree in Account Management from Universitat Autònoma de Barcelona and a Bachelor's degree in Advertising from Universidad Jorge Tadeo Lozano.
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