Ignacio Castro

Ignacio Castro is a skilled marketing professional with extensive experience in digital and programmatic advertising. Currently a Paid Media Specialist at Cencosud S.A. since November 2022, Ignacio's previous roles include Senior Account Executive - Connect at IMS Internet Media Services and Senior Digital Analyst at IPG Mediabrands. Ignacio also served as Senior Campaign Manager at 369 Programmatic Advertising, focusing on high-quality programmatic services in Latin America, and as a Mobile & Display Analyst at PedidosYa, where campaign creation and performance analysis were key responsibilities. Earlier experience includes managing social media and marketing at X-Trade Brokers DM SA and vendor sourcing coordination at Altisource Rental Homes. Ignacio holds degrees in Marketing Analysis and Advertising, with ongoing studies in International Relations at Universidad de la República.