Nicolás Collazo

Nicolás Collazo is a Licenciado en Administración de empresas with extensive experience in the consumer goods industry, focusing on marketing and customer loyalty. Currently, they serve as Jefe de Alianzas y Fidelidad at Cencosud S.A. They previously held leadership roles in customer loyalty and trade marketing at DIA Group, where they were responsible for designing personalized offers, managing BI dashboards, and launching the ClubDIA app. Nicolás also worked as an independent Project Manager, directing trade marketing projects for notable clients such as McCain and Unilever. They are currently pursuing their degree in Business Administration and Management at UADE.