Weidja Rocha is a seasoned professional with over 20 years of experience in the retail sector, specifically within supermarkets and hypermarkets in Brazil. Currently, they serve as the Regional Operations Director at Cencosud S.A. since 2025. Previously, they held senior leadership positions at GPA and Carrefour Varejo Brasil, where they focused on operational management and strategic implementation across multiple locations. Weidja is committed to continuous improvement and excellence in results.
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