Jay Balra is a seasoned professional with over 15 years of experience driving growth in business travel sales across various high-profile companies. Currently serving as the Senior Director of Business Travel Sales EMEA at Cendyn, Jay has a proven track record in negotiating high-value accounts and developing creative sales strategies. Notable past roles include Cluster Director of Sales at Dorsett Hospitality International and Head of Sales at Criterion Hospitality, where Jay achieved significant revenue growth and forged impactful partnerships. Jay is currently pursuing a Higher National Diploma in Business/Commerce at Alliance Manchester Business School.
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