Deanna E.

Licensing Team Lead

Deanna E. has extensive experience in content acquisition and digital asset management, currently serving as a Sr. Content Acquisition Analyst at Cengage Group since February 2006, where responsibilities include reviewing textbook manuscripts for legal compliance and providing actionable recommendations to cross-functional teams. Previous roles include Intellectual Property Analyst and Senior Rights Acquisition Specialist at UpperRight, where Deanna led the implementation of a Digital Asset Management (DAM) system for a financial institution. In addition, as the Digital Asset Management Manager at Signifyd, Deanna managed the marketing asset library and facilitated a successful migration of the system, enhancing organizational efficiency by 30%. Educational qualifications include a Certificate in Digital Asset Management from Rutgers University, a BFA in Photography from the Corcoran School of the Arts and Design at The George Washington University, and studies at the College for Creative Studies.

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