Larry Murff is an accomplished finance executive with extensive experience in leadership roles. Currently serving as Chief Financial Officer at Censia since October 2024, Larry has held similar positions at SundaySky and Impel, demonstrating expertise in financial management, forecasting, and strategic planning. Larry has also served as CFO at Entelo and COO/CFO at ConveyIQ, overseeing critical financial operations and advising senior management on business strategies. Throughout a diverse career with companies such as Quantcast, Sprinklr, and Bazaarvoice, Larry has excelled in optimizing operational efficiencies, financial modeling, and team leadership across global markets. Larry holds a Bachelor's degree in Accounting from The University of Alabama.
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