Riad Daffach

Riad Daffach is a seasoned professional in healthcare equipment sales with extensive experience spanning over three decades. Currently serving as the Director of Equipment Sales at Centella since April 2014, Riad has successfully led a team of Healthcare Sales Professionals in South Florida, achieving remarkable sales growth and increased market share. Prior to Centella, Riad held multiple roles at Siemens Healthcare from 1992 to March 2014, including Account Executive and Branch Manager, where Riad spearheaded significant market penetration against competitors and captured substantial market share in SPECT and PET/CT. Riad's earlier experience includes positions in product marketing and global sales support, underscoring a comprehensive skill set in sales, marketing, and technical support. Educational credentials include a specialization in sales and marketing management from Universidad Autonoma de Manizales and an ongoing Bachelor's degree in Sales and Marketing from DePaul University.