Centella
Riad Daffach is a seasoned professional in healthcare equipment sales with extensive experience spanning over three decades. Currently serving as the Director of Equipment Sales at Centella since April 2014, Riad has successfully led a team of Healthcare Sales Professionals in South Florida, achieving remarkable sales growth and increased market share. Prior to Centella, Riad held multiple roles at Siemens Healthcare from 1992 to March 2014, including Account Executive and Branch Manager, where Riad spearheaded significant market penetration against competitors and captured substantial market share in SPECT and PET/CT. Riad's earlier experience includes positions in product marketing and global sales support, underscoring a comprehensive skill set in sales, marketing, and technical support. Educational credentials include a specialization in sales and marketing management from Universidad Autonoma de Manizales and an ongoing Bachelor's degree in Sales and Marketing from DePaul University.
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Centella
Centella is South Florida's most trusted provider of Siemens Healthineers Advanced imaging and healthcare technology solutions. As a Siemens Healthineers Advanced Partner since 1967, we are the exclusive provider of premium imaging technology for the region. Our Healthcare Technology Solutions offering provides comprehensive, customer-focused solutions in imaging and biomedical spaces. Through expert guidance, exceptional service, and enduring relationships, we empower our customers to be the life-saving and life-changing heroes South Florida needs.