Heidi Freund

Heidi Freund has extensive experience in insights and marketing strategy, most notably serving as Director of Enterprise Insights at CVS Health from 2017 to 2023. In this role, they led a team to synthesize data for actionable consumer insights, managed an $8 million budget, and drove improvements in customer satisfaction. They previously held positions such as Manager of Client Insights and Senior Manager of Enterprise Insights at CVS Health, as well as roles in marketing research at various organizations. Heidi is currently pursuing a dual degree in Music Performance and Marketing Management at Viterbo University.