Robert De Young is an experienced professional in marketing analytics, currently serving as Sr. Director of Marketing Analytics at Centene Corporation since November 2022. Previous roles include Director of Marketing Analytics at American Family Insurance, where significant achievements included optimizing a $200M marketing budget and improving campaign costs by up to 50%. Additionally, Robert held various positions at Sears Holdings Corporation, culminating in Sr. Director of Member Analytics, focusing on customer personalization for over 100 million customers. Early career experiences include an analyst role at AT&T. Robert holds an MBA in Finance from Keller Graduate School of Management of DeVry University and a Bachelor's degree in Computer Information Systems from DeVry University.
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