Massimo Antoniello is an experienced Business and Transformation Leader with over 30 years in international sectors, focusing on driving growth and innovation in industries such as PLM, Food & Beverage, and Consumer Goods. Currently serving as the Executive Sales Director for Centric Software in the EMEAR region, they lead initiatives to enhance sales strategies and develop high-performing teams. Massimo has also held various roles in organizational development, operations, and sales management, demonstrating a strong commitment to building sustainable success through innovation and client-centric approaches. They are actively involved with the Retail Institute Italy as a board member.