Reid Swanson is a seasoned sales professional with extensive experience in leading sales initiatives and market development across Europe and North America. Currently serving as Vice President of Americas F&B CPC Sales at Centric Software since September 2013, Reid has a proven track record of success, having closed 20 new accounts and established Centric as a market leader in Central Europe. Previously, Reid held roles at Parametric Technology GmbH and PTC, where strategic account management and the execution of go-to-market strategies contributed to significant revenue generation and market positioning, including the acquisition of major clients such as adidas and MAN. An MBA graduate from Reutlingen University, Reid's educational background also includes a bachelor's degree in Philosophy, Politics, and Economics from Salve Regina University.
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