Riva Lei is a seasoned marketing professional with a diverse background in demand generation and marketing management. Riva's career includes roles such as Marketing Manager at Shanghai Yihui Software System Co., Ltd and JDA Software, as well as Marketing Manager at Qianxing Finance Co., Ltd. In recent positions at Blue Yonder, Riva has excelled as both a Marketing Specialist and Senior Marketing Specialist, handling campaigns across Greater China and Southeast Asia, focusing on account-based marketing and digital initiatives. Currently, Riva serves as Marketing Manager at Centric Software. Riva holds a Master of Science in International Business from the University of Nottingham Ningbo China and a Bachelor of Laws from Zhejiang Wanli University.
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