Chanderpreet Duggal

CP worked for 20 years at American Express in various senior roles, including leading the company-wide digital and analytics organisation to enable growth, efficiency, and innovation globally. His digital experience includes managing demand generation (paid media, referral marketing, etc.), customer onboarding, membership and servicing journeys with best-in-class mobile app, web and email experiences as well as customer marketing, loyalty, accounts receivables, etc. platforms. His data and analytics experience includes managing insights and modelling for a range of marketing channels, accelerating personalisation, leading AI Labs, etc. Among other experiences, he started the data office organization for American Express, managed the first line of defence operational excellence teams for global consumer business and led the global fraud risk management department.

CP is currently Chief Digital and Analytics Officer for Burberry plc (Burberry), responsible for accelerating Burberry’s e-commerce and omni-channel focus globally, conceptualising metaverse strategy and leveraging data and analytics across the company. CP joined Burberry in 2021 and is a member of the Executive Committee.