Daria Ryndina

Daria Ryndina is a seasoned professional in digital strategy and customer experience, currently serving as a Senior Digital Channels Strategy Manager at Centrica since January 2024. In this role, Daria focuses on enhancing the WhatsApp Business channel and developing strategies to improve customer satisfaction and business growth. Prior to Centrica, Daria held the position of Senior Manager, UK Digital Experience at Intuit, contributing significantly to the digital experience strategy for QuickBooks customers. Daria's extensive experience also includes multiple roles at Burberry, where Daria led initiatives in digital strategy and innovation, particularly in enhancing customer service technology and implementing AI solutions. Daria's career began with management positions in customer care and sales at NET-A-PORTER, Calzedonia Group, and Firetrap. Daria holds a Bachelor of Science degree in Criminology and Criminal Psychology from the University of Greenwich.