Cernel has built an AI-native platform that automates the entire product data pipeline: ingesting raw supplier data, enriching it with verified attributes from brand databases and product registries, generating descriptions in the right tone of voice across multiple languages, creating lifestyle imagery, and formatting everything for each sales channel.

Cernel is already used by prominent e-commerce brands across fashion, beauty, sporting goods, and home & furniture - including names like Matas, Firtal, Hummel, Vero Moda og Mollyogmy.

The platform handles everything from automatic product classification and attribute extraction to multilingual content generation and feed optimization.

Early results show the impact is substantial:

- 95% reduction in time to market - equivalent to saving 2 full-time employees per customer

- 85% reduction in manuel cost pr sku - when structured attributes are added to product data for one major fashion brand

- 15% increase in conversion - due to better Images created based on good product data.

- 5% to 100% attribute completeness - taking products from bare-minimum data to fully optimized catalogs.

Cernel

The Aarhus office focuses on client acquisition, software development, and strategic advisory in Denmark's tech ecosystem.

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