Certified Labs
Rob DeVries has a diverse work experience in sales and management roles. Rob joined Certified Labs in 2012 and has held various positions including Vice President, Division Manager, Established Rep Manager, and Intermediate Rep Manager. Rob also served as a Business Development Manager, where they interviewed, hired, and trained new sales representatives and fostered relationships with industrial customers. Prior to joining Certified Labs, Rob worked as a Sales Consultant at Culligan International Company from 2004 to 2012.
Rob DeVries pursued their education at various institutions. In 2000, they attended Western University, where they obtained a Bachelor of Arts (B.A.) degree in Political Science and Government in 2004. Later on, in an unspecified timeframe, they took an MLT training course at Noria to further their knowledge in Machinery lubrication. In 2018, they engaged in a short-term program at the International Council for Machinery Lubrication (ICML), where they completed the MLT1 degree in Lubrication.
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Certified Labs
Certified North America's highly trained sales force develops equipment reliability partnerships with our heavy equipment, heavy industrial, and fleet customers by providing industry-leading lubricants, application equipment, and value added services. We will grow by offering our customers the most innovative and effective solutions with the best ROI. Certified began business in 1948 in Fort Worth, Texas with a store front maintenance supply business. We realized early that the need for exceptional products and service was universal. By the 1950’s Sales Representatives were hired and sales offices were opened outside Texas. Today, Certified is one of the largest manufacturers of lubricants in the world with plants, warehouses and sales offices located throughout the world. We offer advanced performance lubricants, application equipment, value added services and technical expertise to solve our Customers’ most difficult heavy equipment and industrial lubrication problems. With manufacturing and warehouse facilities located throughout North America, Certified is able to provide fast, efficient service and support. We are dedicated to the specific needs of our Customers and we are uniquely positioned for continued growth and expansion. Research, product development, quality control, field testing, and customized analysis are all part of the ongoing efforts at Certified to deliver market-driven, innovative, and high-performing products to customers worldwide.