Iracema S.

Iracema S. is a skilled professional in growth marketing and e-commerce, currently serving as a CRM and Analytics Specialist at Certisign. They previously held roles such as Senior CRM Analyst at B4A and Junior CRM Analyst at PlayKids, where they developed strategies for customer acquisition and retention. Iracema began their career as a T.I. Intern at Espaço Virtual, specializing in data processing and analysis. They earned a bachelor's degree in Mechatronics, Robotics, and Automation Engineering from the Universidade de Brasília.