Beta Fernandes do CESAR

Beta (Roberta) Fernandes do CESAR is an experienced professional with a strong background in communication and management. From January 1997 to July 2000, Beta served as Assessor de Comunicação at the Prefeitura Municipal de Olinda. Prior experience includes internship roles at Celpe and Prefeitura da Cidade do Recife between 1994 and 1996, as well as a position as a bolsista at Geração de Novos Empreendimentos Em Informática - GENESIS in 1998. Since May 1998, Beta has held the position of Executive Director at CESAR. Academic qualifications include a Bachelor's degree in Journalism from Universidade Católica de Pernambuco (1992-1996), a postgraduate degree in MiST – Master in Strategic Transformation from CESAR School (2021), and a specialization in Advertising and Marketing from Universidade Federal de Pernambuco (2001-2002).