Paula Marques

Paula Marques is an experienced marketing and business strategy professional currently serving as the Head of Marketing at CESAR since April 2014, where responsibilities include designing business strategies and product modeling. Previously, Paula held various roles at C&A from March 2006 to October 2013, starting as a Trainee and progressing to Retail Manager, focusing on operational management, sales strategies, and team development for over 130 employees. Earlier experience at CESAR from March 2003 to March 2006 involved developing organizational procedures in the Human Research Department and participation in ISO 9000 certification processes. Paula's educational background includes specialization in Marketing from Northwestern University's Kellogg School of Management, a B2B Marketing extension course at Columbia Business School, a Digital Marketing Nanodegree from Udacity, an MBA in Business Administration from FGV - Fundação Getulio Vargas, and a Bachelor's degree in Business Administration from Universidade de Pernambuco.