CF Benchmarks
Jon Zeffert is an accomplished marketing professional with extensive experience across various sectors, including finance, engineering, and non-profit. Currently serving as the Head of Marketing at CF Benchmarks since May 2022, Jon previously held the position of Campaign Marketing Manager at S&P Global Platts, where efforts focused on demand generation campaigns for key commodities and staff retention initiatives. With a strong foundation in strategic marketing, Jon's earlier roles include Interim Head of Marketing at Annecto UK Ltd, Interim Manager of Coverage and Sector Marketing at the Royal Bank of Scotland, and Interim Head of Marketing at Norwood, among others. Jon's educational background includes a BSc(Hons) in Management Sciences from The University of Manchester.
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CF Benchmarks
CF Benchmarks is etf.com's 2025 'Index Provider of the Year', and the leading provider of digital asset benchmarks. Our cryptocurrency indices power a wide range of financial products including derivative contracts, investment funds and structured products from leading financial institutions. Our indices power CME Group's cash-settled cryptocurrency futures, BlackRock’s Private Bitcoin Trust, and ETF/Ps listed around the globe. CF Benchmarks Ltd is an authorised benchmark provider under the supervision of by the UK’s Financial Conduct Authority (FCA), with all indices in full compliance with UK/EU Benchmark Regulations (BMR).