Thu Nguyen

Thu Nguyen is an accomplished marketing professional with extensive experience in brand strategy and content marketing across various sectors. Currently serving as a Senior Brand & Content Marketing Manager at Amazon Global Selling since July 2021, Thu leads brand and seller segmentation strategies for Southeast Asia. As Programme Director at CFTE since November 2020, Thu manages a course designed to develop payment solutions for underbanked markets while also consulting on AI in finance. Previously, Thu held the position of Vice President and Head of Youth Segment Marketing at OCBC Bank, focusing on branding and marketing for Gen Z. Thu’s career began at the Singapore Economic Development Board, progressing from Assistant Head to Head of Marketing & Communications, where significant branding initiatives, including the Singapore brand re-launch, were executed. Education includes a Bachelor of Communication Studies with Honours from Nanyang Technological University.