Chris Sterling is the Client Director at CGA, where they specialize in data, consultancy, research, and insights. Previously, Chris served as a Regional Sales Manager at Heineken UK from 2014 to 2016, and held the position of Territory Sales Manager at Primo Drinks from 2016 to 2020. They began their career as a Sales Development Executive at Imperial Tobacco from 2002 to 2011, followed by a role as a Sales Executive at Mercedes-Benz UK Ltd from 2011 to 2013. Chris earned a degree in Marketing and Sports Studies from the University of Stirling, where they studied from 1996 to 2002.
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