Anisch 'Ash' Bakrania is a seasoned marketing professional with over 20 years of experience in B2B marketing and business development, currently serving as the Marketing Director - Business Development Enablement at CGI and a B2B Marketing Blog Author for Closer to the Money. Previous roles include Global B2B Sales & Marketing Lead at Accenture, Trend Spotter at TrendWatching, and Director of Marketing and Communications at ICG Foundation, where marketing strategies and integrated campaigns were developed to drive sales and revenue growth. Bakrania has a strong track record of successfully leading cross-functional teams, fostering innovative marketing strategies, and contributing to governance at Westbrook Hay School. With an academic background that includes an MBA in Marketing and a MiniMBA, Bakrania’s core expertise lies in demand generation, pipeline acceleration, and customer-centric growth strategies across various sectors.
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