Bin Liu is an accomplished professional with 26 years of experience in the food and FMCG industry across China and the Asia-Pacific region. Currently serving as the APAC Director at CHAGEE, Bin focuses on company development and international business growth, emphasizing strategic leadership and operational excellence. Prior roles include General Manager at NTUC FairPrice and Deputy CEO at CHAGEE Singapore, where Bin contributed significantly to company growth and transformation. With expertise in restaurant management and innovative consumer brands, Bin is dedicated to scaling businesses and delivering value in dynamic markets. Bin holds multiple MBA degrees from institutions, including the National University of Singapore and Christopher Newport University.
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