Elden Zhang

Elden Zhang is currently the Planning Head of Marketing Strategy at CHAGEE, leading the marketing planning team and overseeing branding and regional campaign strategies. Previously, Elden held roles such as Planning Director at M&C Saatchi Group, where they were the lead strategist for FAW HONGQI brand campaigns, and Associate Planning Director at 上海同盟广告有限公司, focusing on strategic planning for notable clients. Elden's experience includes working as a Senior Planning Manager at McCann Worldgroup, contributing to brand strategy transformations, and serving as a Freelancer Associate Planning Director at 李奥贝纳, focusing on innovative campaigns for local brands. Elden's career reflects a strong commitment to strategic marketing and brand development across various sectors.