Ivy Du

Ivy Du is currently the IP Director at CHAGEE, bringing a diversified background in engineering, law, and management to the role. Previously, Ivy served as Intellectual Property Counsel at Henkel, where they managed patent and trademark portfolios and provided daily IP consultations in China. Prior to that, Ivy was the Senior Brand Protection Manager at Diageo, overseeing brand protection initiatives across Greater China. Ivy's academic credentials include a Master of Law in Intellectual Property Law and a Bachelor of Engineering with a focus on Chemical Engineering and Law from South China University of Technology, along with an EMBA from Antai College of Economics and Management at Shanghai Jiao Tong University.