KaYi Chow

KaYi Chow is an accomplished marketing professional with extensive experience in e-commerce analysis, performance marketing, and strategic planning. Notable internships include roles at ByteDance as an E-commerce Analyst Intern, where coordination with over 25 merchants focused on livestreaming strategies, and at OPPO as a Performance Marketing Intern, where ad operations and data analysis significantly improved advertising performance. KaYi has also contributed to marketing initiatives at Procter & Gamble and Publicis Groupe, developing customer acquisition plans and optimizing campaign effectiveness. Currently, KaYi serves as a Product Marketing specialist at CHAGEE, following a position as an Assistant Marketing Officer at HKTVmall. An educational background includes a Bachelor's degree in Media from Jinan University and a Master's degree in eBusiness Management- Data Science Digital Operations from the University of Warwick.