JADE BECKER

Jade Becker is an accomplished marketing and brand management professional with extensive experience in the confectionery and cosmetics industries. At Mister Sweet, Jade served as Assistant Brand Manager from January 2014 to November 2016, overseeing brand management and product launches, including successful initiatives in the South African market. Subsequently, as Brand Manager for ELEMIS, OPI, and Jack Black at The Prestige Cosmetics Group from November 2016 to December 2020, Jade was responsible for budget management, event planning, and brand development, successfully launching Jack Black into South Africa. Currently, Jade holds the position of Brand Director at Chai Digital and has previously worked in various marketing roles, including Marketing & Events Manager and Account Manager across multiple organizations. Jade's academic background includes an Honours in Brand Leadership and a BA of Brand Communication from Vega School, complemented by early career internships in reputable marketing firms.