Heba A.

Heba A. is a skilled Sr. Performance Marketing Specialist at Chain Reaction, with extensive experience in building and managing digital and social media campaigns for key clients across various industries. Previously, Heba held roles as a Performance Marketing Specialist and Executive, focusing on improving campaign performance through social media and SEM initiatives. Prior experience includes an internship at Publicis Media, where responsibilities involved executing social media campaigns and creating optimization strategies, as well as a brief tenure with the Business Development Center under UNICEF, emphasizing project implementation. Additionally, Heba gained valuable insights in retail sales during an internship at GIG - Jordan, and contributed to multiple campaigns at Jordan Ahli Bank. Heba holds a bachelor's degree in E-Marketing and Social Media from Princess Sumaya University for Technology.