Adam Heimlich

You could call Adam the RZA of our team. Just as the visionary members of Wu-Tang Clan transformed the sound and business of hip hop, Adam is pioneering a new future in ad tech.

After leaving a career in music journalism where he interviewed dozens of 90s hip hop artists like RZA himself, Adam dove into the world of Internet marketing, paving the way for programmatic as we know it today. During his 20+ year tenure in ad tech, Adam built the search performance advertising practice at Razorfish and went on to build HX, Horizon Media's programmatic practice, from zero to $100MM. Adam’s belief in a free and fair open internet has made him an outspoken antitrust advocate, including testifying to the US Senate Judiciary Subcommittee on Antitrust.

Adam lives in Brooklyn with his wife and two young children, maintaining an avid yoga practice that centers his roles as both toddler Dad and ad tech CEO.