Ali is like the Rick Rubin of the Chalice crew. She’s a master strategist and collaborator who knows not only how to create change, but how to make that change mainstream.
Following stints in both media and agency life, Ali led go-to-market strategy and operations for Google’s US brand ads business, spearheading massive organizational transformation that enabled YouTube and programmatic advertising to drive $5B in annual revenue. After eight years at Google, Ali joined Snap, building the company’s global programmatic sales operation from the ground up. While at Snap, Ali also pioneered structural changes and professional development opportunities that became central to the brand’s employee culture. She brings this same ambition and vision to Chalice’s go-to-market strategy, sales and client service.
As a working mom of two young kids, Ali re-energizes with long swims off the “Brooklyn Riviera” (Brighton Beach and Coney island, for the uninitiated), and finding the next band t-shirt to add to her impressive collection.
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