Lou Paskalis is an accomplished executive with extensive experience in marketing and media. Currently serving as Chief Strategy Officer at Ad Fontes Media since March 2023, Lou focuses on enhancing the resilience of ad-supported journalism through innovative News Ratings. Concurrently, as Senior Strategic Advisor at Chalice Custom Algorithms, Lou provides strategic insights on brand positioning and market fit. Previously, Lou held prominent roles at MMA Global, including President & COO and Chairman of the Global Media and Data Board, where efforts centered on addressing key challenges in the marketing ecosystem. Prior experience at Bank of America Merrill Lynch included leadership in customer engagement, media investment, and communications strategy. Lou holds an MBA in Marketing & Finance and a BA in Business Management from the University of Notre Dame.
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