Adam Bui-Wright

Adam Bui-Wright is a seasoned professional with extensive experience in retail strategy, digital marketing, and operational excellence. Currently serving as the Senior Regional Manager for Retail Strategy & Projects at CHANEL since March 2021, Adam develops and implements channel strategies across the APAC region, enhancing brand equity and client experiences. Previously, Adam was the Global Digital Marketing Transformation Leader at GSK, where a Silver award was achieved for establishing an agile global strategic planning cycle. Adam's background includes significant roles at Bose Corporation, where revenue growth strategies for Southeast Asia and Korea were executed, and Singapore Aero Engine Services, where leadership in project management and business development was demonstrated. Early career experience at Rolls-Royce involved production management and program leadership, establishing a solid foundation in operational and strategic management. Adam holds a Master of Science in Psychological Sciences from Brunel University London and a Bachelor of Science in Strategy, Management and Operations from Aston University, among other educational qualifications.